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Sony to boost Xperia line with global ad campaign

Sony Mobile has unveiled a new advertising campaign to boost awareness of its Xperia smartphone range following its rebranding from Sony Ericsson

LinkedIn to introduce ads into apps

LinkedIn will reportedly introduce advertising to its mobile apps.

Tapjoy opens ad bidding platform

Mobile advertising and publishing company Tapjoy has moved its Mobile Value Exchange out of beta, meaning all advertisers can now access the service

Flurry aims to help iOS developers win back users

All analytics firm Flurry has launched a service to help iOS developers win back users of their apps that have stopped engaging with their products or have been been tempted away by other apps

Google updates mobile search advertising

Google has announced several new mobile search formats that combine search and apps with mobile advertising

Sir Martin Sorrell: App Revenue

Martin Sorrell, CEO of advertising giant WPP, used his keynote presentation at this year’s GSMA …

Yahoo sees growth in mobile ads

Reuters reports that Yahoo expects “exponential” growth in mobile advertising even as the overall market is only starting to emerge from its deep downturn.