Google ha revisado el proceso de evaluación de aplicaciones que emplean sus redes publicitarias AdMob …
Search giant Google has come under pressure to provide a fuller picture of its mobile efforts, ahead of its quarterly results presentation later today.
Google-owned mobile advertising network Admob launched a beta SDK for Windows Phone 7 (WP7) developers, further building on its iOS, Android and webOS activities.
Apple is closing the Quattro Wireless mobile advertising network it acquired early in 2010 for US$275 million, in order to focus its efforts on its recently announced iAd proposition. According to a statement on the Quattro Wireless website, “we are no longer accepting new campaigns for the Quattro Wireless Network, and we will soon begin winding down existing campaigns.”
Google CEO Eric Schmidt used his company’s annual shareholder meeting yesterday to express his belief that the company’s business in China is stable and that its US$750 million acquisition of mobile advertising company AdMob will gain regulatory approval.
Apple is poised announce a US$275 million swoop for mobile advertising company Quattro, according to media reports this week