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Google amends app review rules for ad platforms

Google overhauled the evaluation process for apps employing its AdMob and Ad Manager advertising networks, …

Google modifica las normas de revisión de aplicaciones en las plataformas publicitarias

Google ha revisado el proceso de evaluación de aplicaciones que emplean sus redes publicitarias AdMob …

Samsung planning mobile ad network

Samsung is planning to launch a mobile ad network to compete with the likes of …

Google under pressure to detail mobile performance

Search giant Google has come under pressure to provide a fuller picture of its mobile efforts, ahead of its quarterly results presentation later today.

Admob adds WP7 support; iOS and Android get HTML5 update

Google-owned mobile advertising network Admob launched a beta SDK for Windows Phone 7 (WP7) developers, further building on its iOS, Android and webOS activities.

Admob sees booming ad request traffic

Admob, the Google-owned mobile ad agency, says it currently handles more than two billion ad requests per day

Apple to close Quattro Wireless ad network

Apple is closing the Quattro Wireless mobile advertising network it acquired early in 2010 for US$275 million, in order to focus its efforts on its recently announced iAd proposition. According to a statement on the Quattro Wireless website, “we are no longer accepting new campaigns for the Quattro Wireless Network, and we will soon begin winding down existing campaigns.”

Report: RIM considering mobile ad network buy

The Wall Street Journal reported that Research In Motion is “shopping for a mobile advertising network”, in order to provide it with access to a potentially lucrative new market.

Google CEO reassures on China and AdMob

Google CEO Eric Schmidt used his company’s annual shareholder meeting yesterday to express his belief that the company’s business in China is stable and that its US$750 million acquisition of mobile advertising company AdMob will gain regulatory approval.

Report: Apple to buy mobile ad specialist for US275M

Apple is poised announce a US$275 million swoop for mobile advertising company Quattro, according to media reports this week