Snapdeal, the leading online marketplace in India that already claims more than three-quarters of its sales come via mobile devices, is doubling down on m-commerce with the acquisition of local firm MartMobi.
The company has acquired MartMobi for an undisclosed fee in a move which will add a team with a background in building mobile-specific platforms and solutions for small and medium sized businesses in India and globally.
MartMobi was founded by serial entrepreneurs Pramod Nair and Satya Krishna Ganni. It has created mobile sites and apps for e-commerce stores, as well as small and medium sized businesses.
It boasts it can offer seamless connectivity with the customers’ existing backend systems in addition to a real time analytics engine to improve conversions and user engagement. In 2014, MartMobi was also among the startups to be shortlisted for Techstars, the accelerator program.
As part of the Snapdeal family, the team will focus on creating interfaces that enhance customer and seller experience on Snapdeal’s mobile platforms.
Snapdeal predicts the next stage of growth in e-commerce customers will come from mobile. Given that assumption, the company is making substantial investments to build up that part of its business. The company already gets over 75 per cent of its sales via mobile based transactions.
Snapdeal acquired FreeCharge, a leading mobile transactions platform, earlier this year to become Inda’s largest m-commerce company.
Snapdeal was also the first company in the Indian e-commerce space to introduce a mobile app for its sellers. Around 70 per cent of Snapdeal sellers now actively use this application to list products, manage inventory and sell on the marketplace.