Snapchat adds editorial content with Discover – Mobile World Live

Snapchat adds editorial content with Discover

29 JAN 2015

Snapchat users can now view editorial content through a feature called Discover, which will include five to 10 stories per day from media partners like CNN and ESPN.

Articles will be available on each media partner’s channel and, like the user uploads, will disappear after a period of time – in this case 24 hours.

The addition of such content puts the app into closer competition with Twitter and Facebook, which previously made an offer to acquire the ephemeral messaging player.

In fact, Snapchat has said that it is not like social media companies which “tell us what to read based on what’s most recent or most popular. We see it differently. We count on editors and artists, not clicks and shares, to determine what’s important.”

“Each edition includes full screen photos and videos, awesome long form layouts, and gorgeous advertising,” it added.

According to Reuters, the media partnerships include revenue-share agreements and some of the stories will include full-screen video ads, providing it with a lucrative monetisation option.

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Saleha Riaz

Saleha joined Mobile World Live in October 2014 as a reporter and works across all e-newsletters - creating content, writing blogs and reports as well as conducting feature interviews...More

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