Samsung used its analyst event in Seoul today to talk up plans to boost its dominance of the device market, while also introducing the phrase ‘fonblet’ to the mobile industry.
J.K. Shin, co-chief executive and head of the firm’s mobile business, was quoted by Reuters as saying “we are ready for the next step… We have technologies ready to bring new innovation into the market soon. At the same time, we’ll leverage our Galaxy brand, distribution channel and global networks”.
Referencing a presentation given at the event, Shin said Samsung expects to ship more than 100 million Galaxy S and Note devices in 2013.
Samsung is a runaway leader in the smartphone market, but remains second to Apple in tablets. To that end, Shin’s presentation said the company is focused on “achieving the tablet number one spot”. He noted that the firm will ship more than 40 million tablets this year (having already shipped 17.6 million in the first half of this year) and expects the sector to see “strong growth”: Samsung expects the overall tablet market to grow at a compound annual growth rate (CAGR) of 15 per cent between 2013 and 2017, while the 10-inch+ tablet market will grow at a CAGR of 20 per cent.
According to IDC figures, Samsung had a 20.4 per cent tablet share during Q3 versus Apple’s 29.6 per cent.
The South Korean supplier is also looking to bring “fully-foldable” screens to market in 2015. The screen tech, believes Samsung, could be used in both tablets and smartphones, as well as wearable technology.
Meanwhile Samsung’s Shin also raised eyebrows by dubbing its new Note 3 device a ‘fonblet.’ While these large-screen smartphones have previously been known by the team ‘phablet’ (a moniker that also hasn’t been universally well accepted), Shin said such fonblets offer “optimised multitasking platforms on large displays”.