HTC is reported to be planning a phablet device which will feature its One brand, joining the existing device and a previously-reported “mini” version.
Apparently, the troubled smartphone vendor will launch the “One Max” in September, around the same time that Samsung is expected to unveil its Galaxy Note 3.
It is believed to include a 6-inch full-HD display, and be powered by a 2.3GHz quad core Qualcomm Snapdragon 800 processor.
HTC is widely reported to have a 4.3-inch screen “One Mini” in the offing, joining the already-available 4.7-inch flagship.
The company appears to be echoing the strategy of Samsung, which has offered a number of devices using its Galaxy S4 flagship brand, often with widely differing specifications.
In addition to enabling the range to benefit from the “halo” effect created by the first introduced – and most high spec – device, it also enables the vendor to target different potential buyers who have different device requirements.
And One is also not a new brand for HTC. In 2012 it announced One S, One V and One X which, while widely well regarded, did not achieve the same level of success as many rival products.