Mobile social gaming developer Playphone announced a distribution partnership with ambitious operating system company Cyanogen, to offer the Playphone Store on Cyanogen in key international markets.
Cyanogen is forking Android to create a commercially-licensed operating system which sees the influence of Google played-down. The company earlier this year completed an $80 million funding round, from high-profile names including Twitter Ventures, Qualcomm and Telefonica Ventures.
It is also working with Microsoft in its efforts to provide an alternative to the Google products and services which are central to the Android experience.
Ron Czerny, CEO and founder of Playphone, said that the deal offers a “massive distribution opportunity for game developers”.
Vikram Natajan, SVP of global partnerships and distribution at Cyanogen, said: “Our partnership with Playphone provides a great channel for mobile game discovery and engagement in some of the fastest growing markets. Our joint focus on emerging markets will bring highly engaging social gaming experiences to players in these regions.”
Playphone said that developers can add games to its story just by uploading the game file (APK) to its developer portal. It then automatically integrates games into its platform, giving access to its distribution channel, preferred local payment solutions, and “world-class social features”.
In a statement, the social gaming company said that it has “recently increased its strategic focus on emerging markets, with a goal of providing the best social gaming experience in those markets where gaming growth is predicted to outpace the rest of the world”.