For technically advanced users, personal cloud storage is not a novelty and it
feels like this space is dominated by the Googles and Apples of the world. But
business data shows, there is a sizable segment of underserved users
who need an accessible product and are ready to pay for it.
This paper details cases of mobile carriers achieving revenues over US$10 million from Personal Cloud services launched as a white-label service based on Cloudike technology. We detail competitive strategies that enable carriers to generate revenue and drive loyalty by giving subscribers affordable storage for their digital lives.
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