Orange Digital Ventures joined a €7 million funding round for French startup Wynd, which enables merchants to “create cross-channel sales paths and digitise their points of sale”.
The latest round was led by investment firm Alven Capital and will enable Wynd to expand its team and roll out its Software as a Service (SaaS) solution in points of sale in response to growing demand in France and internationally, as well as tailor the product for other sectors.
Wynd, which launched two and a half years ago, offers its service to major retail groups in France as well as several other European and Middle Eastern countries.
The solution extends sales channels by supporting in-store convergence (cash register, order screens, production screen) and out-of-store convergence (e-commerce platform, m-commerce, marketplace, car and bike drive-ins) while offering tools to improve productivity and sales.
Wynd is already working with major national retailers in two key areas: the restaurant sector (including Flunch, Elior, Nabab Kebab, Exki) and florists (Monceau Fleurs, Happy and RapidFlore).
This round of financing followed a first round in October 2014 in which the Parisian start-up raised €1.8 million.