Ooredoo uncovers $1B-plus B2B market - Mobile World Live

Ooredoo uncovers $1B-plus B2B market

08 APR 2015

From small traders to sprawling multinationals, enterprise customers are “significantly underserved” in the markets where Ooredoo has a presence, chief commercial officer Cynthia Gordon said in an interview with Mobile World Live.

There are an estimated nine million companies present in the operator’s core markets, which include Algeria, Tunisia, Kuwait, Qatar, Indonesia and Oman. Ooredoo is eager not to let the opportunity pass and has deployed more than one thousand staff to serve them.

Gordon said the operator has managed to customise services, ranging from simple connectivity to cloud hosting, for local needs. “As a result, our B2B revenues are more than $1 billion but we know there is a much more significant opportunity out there.”

Ooredoo has built up these impressive-sounding numbers one year after launching its business unit, although obviously it served business customers previously, albeit not through a standalone unit.

And the operator’s footprint is certainly diverse, and not just for enterprise customers. It includes markets such as Iraq and Myanmar, with disparate needs.

Gordon explained how to work in the Iraqi market: “I think it’s very much about local people who are part of the community. Undoubtedly some of the network we have seen challenges but still in January this year we were able to launch 3G there and we have seen massive take-up already so we know people want these type of services.”

View the full video here.

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Richard Handford

Richard is the editor of Mobile World Live’s money channel and a contributor to the daily news service. He is an experienced technology and business journalist who previously worked as a freelancer for many publications over the last decade including...

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