Marc Dillon, CEO of Jolla, said during his keynote that the mobile industry is in “what may be the last step in the golden age of ecosystems – what is happening now is that everybody is getting squeezed”. Dillon added: “Operators have a fear of becoming a bit pipe. And maybe that’s OK for some operators, but we do know that when you start to commoditise, margins get tighter and it just becomes about ‘where can I get the biggest, cheapest plan’.”