MWC13 Keynote: Deezer - Mobile World Live

MWC13 Keynote: Deezer

02 APR 2013

The CEO of music service Deezer, Axel Dauchez, said that innovation is “absolutely critical” but knowing where to focus this innovation is key to driving engagement. Deezer is aiming to make music a “more intense part of users identity”, according to Dauchez, by providing the means for active music discovery and making the relationship between users and artists more tangible by providing exclusive content.