Social imaging app Frontback has had a stay of execution, after the emergence of an unnamed partner “fully committed to make Frontback an even better place to share your moments”.
Last week, it was announced that the app had reached the end of the line, as “we couldn’t reach the critical numbers that would make Frontback a sustainable social network”.
But now it has “signed an agreement with a partner who believes as much as we do that there’s something incredible with Frontback”.
The planned closure raised eyebrows, due to the fact that Frontback had previously been seen as something of a rising star, which even had Twitter as a potential suitor in the past.
And while it had signed two million users in two years, it had struggled to maintain engagement with new users as it “takes too much time and effort to understand why Frontback is different, resulting in an infrequent use of our product”.