Facebook is extending its deep linking capabilities to also include mobile app install ads, so developers or marketers using Facebook can send users directly to information they are interested in when they open an app for the first time.

When a person downloads such an app, a developer can choose to send them to a specific place such as a product page rather than the homepage, explained engineering manager John Ketchpaw.

“This will make mobile app ads more effective and provide people with better experiences by taking them to the content that attracted their attention in the ad,” he wrote on Facebook’s blog for developers.

Citing the example of a travel app running an ad for a vacation to San Francisco, he noted that “removing extra steps between clicking the ad and getting to the travel offer provides a more seamless customer experience.”

Developers can use the feature through App Links, Facebook’s open, cross platform standard for deep linking on mobile, or through a new deep link verifier within its ‘app ads helper‘ tool.