The sheer volume of mobile apps is pushing the industry to explore alternative models, channels and paradigms that leverage the smartphone home screen to deliver consumers the apps they will appreciate – and allow the business ecosystem of advertisers, publishers and mobile operators to share in the benefit.
This paper explores how preloading apps on smartphones, enabled by targeting and decisioning technology, allows marketers to identify and address receptive audiences. In addition to increasing brand awareness among consumers, preloading is laying the groundwork for a totally new and incredibly effective form of personalized advertising.
To find out how you can become the “brand in the hand” of your customer, download the free white paper.
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