LIVE FROM GSMA MOBILE WORLD CONGRESS AMERICAS 2018: Low-latency 5G services have the power to offer a raft of new experiences to spectators at sporting and live events while also improving safety, a panel of sector experts agreed.
Speaking at the final MWC Americas keynote, president and CEO of AEG Dan Beckerman (pictured, left), Boingo Wireless chief David Hagan (pictured, centre) and e-sports entrepreneur Rick Fox (pictured, right) discussed the impact of technology on live events.
“I’m excited about [augemented reality] AR for some of our events,” Beckerman said, adding future networks could improve the level of interactive information available in real time. This data, he noted, could help curate the “overwhelming” nature of some events such as its Coachella festival.
Fox noted audiences attending e-sports events have an expectation they will be able to actively participate. This, he said, meant wireless infrastructure companies needed to supply the technology to allow fans to control their own experience through their device.
Beckerman added wireless technology could also improve safety at events through heat-mapping the flow of attendees using chips in wristbands and providing details on individuals during security scans.
In terms of new business, all three agreed low-latency services would likely open the way for a greater number of gambling opportunities (in regions where the practice is allowed) including providing the ability for instant transactions in-play.Subscribe to our daily newsletter