Movile, which describes itself as “Latin America’s biggest mobile content platform”, announced an app marketplace intended to bring together device makers, operators and app developers.
The company said that the portal will enable manufacturers and operators to choose apps to preload, which have been submitted by developers to a central site.
The effort “builds on the success of a similar initiative that preloaded over ten million apps onto phones built by Apple, Samsung, LG, Sony and Huawei among others”, Movile said.
According to the company, “developers realise that Brazil and Latin America are expanding opportunities, but they need billing relationships with carriers, distribution networks, and marketing budgets to succeed in the new markets”.
The Movile Marketplace is said to leverage Movile’s existing relationships with operators and device vendors to solve these problems, and “connects excellent developers of any size, directly with OEMs and carriers they couldn’t have approached otherwise for a preloading agreement”.
The content company will curate apps to ensure they meet quality selection criteria. It has partnered with appAttach to build and operate the portal.