Relative to other mobile payments services, the Starbucks app has a higher proportion of female users. And fast-growing rival Venmo has greater appeal among young people. These are two of the conclusions from data compiled by Onavo Insights, according to a report in Gigaom.
The Starbucks app is the most popular in the survey for mobile payments and also has the highest proportion (54 per cent) of women among its user base. For PayPal, LevelUp, Square and Venmo, payments are more popular with men.
Small but fast-growing Venmo is distinctive because it appeals to a younger demographic. In contrast other payments apps are popular in the 25-to-34 age group.
Onavo compiles mobile market intelligence based on user engagement.