Vodafone has gained 210,000 users of its Smartpass in Italy in the year since the mobile wallet’s launch, and is adding an estimated 500 to 1,000 users per day, according to chief executive Vittorio Colao, speaking at last month’s Mobile World Congress.
The operator has also launched the wallet in Turkey, said Colao, and it will also become available on a European wide basis, although he did not spell out markets and timetable.
In addition, Vodafone will launch NFC-enabled SIMs in five markets, he said. Again he did not give further details.I
During the same keynote, Colao also spoke about OTT players, spectrum allocation and regulation. Watch the full video here.
He also called for the mobile industry and banks to define common standards for mobile money otherwise they risk fragmentation as Asia and Europe adopt different models. Individual European countries could also adopt different models unless standards are set.
To avoid this fragmentation, standards are needed said Colao: “We need to work with financial institutions to make a simple experience that maximises what subscribers can do”.
Colao divides the m-commerce market into two. One is the payments side, while the other covers areas such as coupons.
Vodafone acquired a controlling stake in Vouchercloud, which Colao said is Europe’s leading mobile coupon firm with 2.5 million users, last summer. He gave an example of its fast growth that in two months it attracted 150,000 users in the Netherlands.
And the operator has increased the number of subscibers who have opted-in to receive advertising by 50 per cent to 15 million.