Vodacom SA looks to take M-Pesa up the value chain

Vodacom SA looks to take M-Pesa up the value chain

01 DEC 2014

Vodacom, which relaunched M-Pesa in South Africa this summer, is talking to local companies — both big and small —about using the money service for paying salaries to their workers, according to BD Live.

In addition, some businesses can introduce M-Pesa for handling point-of-sale transactions, so reducing the amount of cash they handle on their premises.

Both are examples of implementing additional functionality to M-Pesa’s core money transfer service.

Other potential uses for M-Pesa include purchasing flight tickets, topping up prepaid electricity and e-commerce transactions in online stores. A cross-border mobile money service may also be on the cards.

M-Pesa initially struggled to make an impresssion in South Africa, unlike other territories where the same operator has had greater success with it.

However, M-Pesa appears to have fared better since a summer relaunch. It now has 650,000 customers and is targeting 10 million in the next five years.

Author

Richard Handford

Richard is the editor of Mobile World Live’s money channel and a contributor to the daily news service. He is an experienced technology and business journalist who previously worked as a freelancer for many publications over the last decade including...

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