Vodacom SA looks to take M-Pesa up the value chain

Vodacom SA looks to take M-Pesa up the value chain

01 DEC 2014

Vodacom, which relaunched M-Pesa in South Africa this summer, is talking to local companies — both big and small —about using the money service for paying salaries to their workers, according to BD Live.

In addition, some businesses can introduce M-Pesa for handling point-of-sale transactions, so reducing the amount of cash they handle on their premises.

Both are examples of implementing additional functionality to M-Pesa’s core money transfer service.

Other potential uses for M-Pesa include purchasing flight tickets, topping up prepaid electricity and e-commerce transactions in online stores. A cross-border mobile money service may also be on the cards.

M-Pesa initially struggled to make an impresssion in South Africa, unlike other territories where the same operator has had greater success with it.

However, M-Pesa appears to have fared better since a summer relaunch. It now has 650,000 customers and is targeting 10 million in the next five years.


Richard Handford

Richard is the editor of Mobile World Live’s money channel and a contributor to the daily news service. He is an experienced technology and business journalist who previously worked as a freelancer for many publications over the last decade including...

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