Two more players jump into mobile payments - Mobile World Live

Two more players jump into mobile payments

10 AUG 2011

Another two companies have entered the mobile payments market, so confirming its growing attractiveness to new entrants while threatening to further add to its complexity. US-based Pago Mobile has launched an apps-based mobile payment service that is designed to bring together loyalty programmes, special offers and point-of-sale technology. Consumers access the service via a downloadable app while merchants can use it to convert an iPad into a card reader. “Fuelled by significantly far less funding (about US$2.1 million) Pago’s service is being rolled out today in 53 merchant locations” in Mountain View, California, according to AllThingsD, comparing the new service to better-funded rival Square, to which the newcomer bears some similarity.

The second new contender also has a certain resemblance to Square in its plans.  Heartland Payment Systems, which claims to be the fifth-largest payments processor in the US, has launched a new service that enables merchants to accept credit and debit cards through Android-based smartphones or tablets. The new service is called Mobuyle. The company says the service is for bricks-and-mortar merchants who want the capability to process payments off-premises or handle transactions more flexibly on their premises, for instance through queue-busting.  Steve Elefant (pictured), Heartland’s CIO, accused rivals of taking a one-size-fits-all approach to mobile processing. Such an approach “doesn’t serve business owners with the optimal technology solution for their businesses and ends up costing merchants substantially more in processing fees.”


Richard Handford

Richard is the editor of Mobile World Live’s money channel and a contributor to the daily news service. He is an experienced technology and business journalist who previously worked as a freelancer for many publications over the last decade including...

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