Twitter eyes physical payments with Offers

Twitter eyes physical payments with Offers

25 NOV 2014

Twitter is introducing a new service called Offers that enables users to respond to a special offer in an advertiser’s tweet, and then redeem the offer either in a physical store or online, according to Nathan Hubbard, its head of commerce.

Hubbard outlined the service in an interview with Re/code.

Firstly, a user must link their credit or debit card to their Twitter account. They can then respond to an offer — and collect in-store by paying with the linked card.

This is not Twitter’s first foray into payments. Recently, in a similar sounding initiative, it trialled a Buy button that retailers can embed into tweets for e-commerce transactions.

More recently, France’s second largest bank Groupe BPCE launched a service that enables users to tweet money to one another.


Richard Handford

Richard is the editor of Mobile World Live’s money channel and a contributor to the daily news service. He is an experienced technology and business journalist who previously worked as a freelancer for many publications over the last decade including...

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