Norway’s Telenor has acquired Liquid Barcodes, which the operator described as the country’s “ largest provider of mobile coupons”. The price was not disclosed.
The move strengthens Telenor’s presence in coupons and value codes, which offer discounts or gifts to users when they are in retail outlets.
Telenor already has an interest in this market through Valuecodes, a firm it set up with Payex, a Swedish payments firm, in 2010. The operator holds a 51 per cent stake in Valuecodes.
Svein Henning Kirking (pictured), Telenor Digital Services’ head of e-commerce, said the operator has faith in mobile coupons and other loyalty schemes becoming popular and wants to take a strong position in the market, starting in the Nordic region.
Liquid Barcodes has about 10 employees and annual turnover for 2012 was around NOK 10 million ($1.75 million)