Swatch partners with Visa for NFC-based watch - Mobile World Live

Swatch partners with Visa for NFC-based watch

25 NOV 2015

Switzerland’s Swatch Group signed credit card giant Visa as the payments partner for the launch of its NFC-enabled wrist watch outside China, said Le Temps.

The Swatch Bellamy will launch in China in January 2016, the company announced last month. Its partner is China UnionPay, the country’s dominant card-payment processor.

At the time, the Swiss firm said it plans to launch next in its home market and the US. The latest report says that will happen in 2016 and the contactless payment capability will be enabled by Visa.

A Swatch spokesman confirmed the details in the report. A formal announcement is expected in the next few days.

The Bellamy has been billed in some quarters as Swatch’s response to the Apple Watch but lacks any wide-area connectivity such as Wi-Fi. It does not appear to offer Bluetooth connectivity either.

The name is an ironic hat tip to American writer Edward Bellamy who, in 1888, envisaged a utopian world where cash was replaced by credit and debit cards. Bellamy was the first to write about such cards.


Richard Handford

Richard is the editor of Mobile World Live’s money channel and a contributor to the daily news service. He is an experienced technology and business journalist who previously worked as a freelancer for many publications over the last decade including...

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