Square updates service with restaurant flavour

Square updates service with added restaurant flavour

29 APR 2013

Square is updating its point-of-sale system so that it is more attractive to the restaurant trade. So far, the app and card reader has appealed more to sole traders than larger businesses such as restaurants.

The new features enable fast-food outlets to modify orders and customise kitchen tickets. The company said the number of food-related businesses using Square has “almost tripled” and the amount of money they process has “more than quadrupled” over the past year, and Square is clearly trying to build on the take-up.

However, in an interview with Bloomberg, CEO Jack Dorsey said that its number one category of users right now is still individuals such as “the personal trainer, the dog walker, the golf instructor, the piano teacher”. The three categories of users are “individuals”, “retail” and “services”.

Square Register’s latest iPad features provide the ability to customise orders while a restaurant line keeps moving. Secondly, customisable kitchen tickets enable restaurants to attach a customer’s name to an order.

Separately, Square has hired Francoise Brougher (pictured) as its new business lead. She will head the company’s revenue products, international expansion, customer support and partnerships. While at Google, Brougher was in charge of acquiring, growing and retaining small advertisers.

Square has talked for some time about a launch outside the US but it has yet to materialise. Last summer, Dorsey said the payments firm would be going outside the US “soon”. The company already has a head of international called Alyssa Cutright, appointed earlier in 2012.


Richard Handford

Richard is the editor of Mobile World Live’s money channel and a contributor to the daily news service. He is an experienced technology and business journalist who previously worked as a freelancer for many publications over the last decade including...

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