SK Planet has announced a new version of its OK Cashbag loyalty programme that will have stronger mobile features. The existing OK Cashbag is Korea’s leading loyalty points programme, said the company.

The refreshed programme will leverage both location technology and NFC. Using a user’s location, SK Planet can offer coupons, such as discounts or buy-one-get-one-free, for nearby restaurants and merchants.

The idea is for coupons to be easily redeemable through the OK Cashbag app or mobile website, so boosting revenue for participating enterprises.

In addition, the company has installed NFC tags at certain OK Cashbag merchants where consumers can check store information and find out about promotions and events.

Users can collect OK Cashbag points by watching mobile ads or filling out a survey through the loyalty programme’s app.

The new company is also offering greater rewards with the latest version of its loyalty programme by teaming up with restaurants, shops and cinema.

The original OK Cashbag has been in existence for 14 years.