Shoppers can make purchases before the cash register with PayPal

PayPal pushes ‘in-aisle’ purchases

11 APR 2013

PayPal has joined forces with e-commerce platform Magento offer its merchants what it terms in-aisle selling for consumers.

The idea is that shoppers can make transactions with staff wandering the aisles equipped with tablets or smartphones offering PayPal Here, the company’s mobile point of sale service.

PayPal and Magento are both owned by eBay.

Customers can either take their goods right then, pick them up from a designated counter later or get a home delivery.

The service will be offered to Magento’s 150,000 merchants and developers who work in industries such as food, beverage, fashion and music. The announcement was made in a blog by James Barrese (pictured), PayPal’s CTO.

The payments giant is also extending a service to Magento’s base which enables users to order and pay for goods which they pick up later. The purchase and collection is made via PayPal’s app.

PayPal trialled this service with Jamba Juice in the US earlier this year. Fast food chain KFC recently announced a trial of similar technology in the UK.


Richard Handford

Richard is the editor of Mobile World Live’s money channel and a contributor to the daily news service. He is an experienced technology and business journalist who previously worked as a freelancer for many publications over the last decade including...

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