Samsung Pay coming soon to new markets, smartwatches - Mobile World Live

Samsung Pay coming soon to new markets, smartwatches

12 JAN 2016

Samsung will take its mobile payment service to new markets in 2016 in a bid to outflank rivals Apple Pay and Android Pay, the firm said last week at CES 2016.

New markets prepped for launch are Australia, Singapore and Brazil, in addition to last year’s launches in South Korea and the US. It also has previously announced plans to enter China, Spain and the UK.

Samsung also plans to introduce the payment service early this year to its Gear S2 smartwatch, starting with South Korea and the US.

The vendor hopes Samsung Pay will provide the stickiness to prevent users drifting away to using rival devices.

The company has already announced user data in an attempt, it appears, to convince critics it can compete with powerful rivals Apple and Google.

Apple Pay launched in the US last year and subsequently rolled out in the UK. It plans to launch in China early this year.  It has debuted in Canada and Australia but only for American Express cardholders. Spain, Singapore and Hong Kong are on the roadmap for next year but again only for Amex cardholders.

Meanwhile rival Google is lagging its two rivals, having only launched Android Pay in the US, although it does plan to launch in Australia in the first half of 2016.

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Richard Handford

Richard is the editor of Mobile World Live’s money channel and a contributor to the daily news service. He is an experienced technology and business journalist who previously worked as a freelancer for many publications over the last decade including...

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