Telenor-owned Easypaisa deployed biometric technology so it can increase the maximum amount that customers can send through its retailers.
Before the launch of thumbprint recognition, users could send or receive an upper limit of PKR15,000 ($150) per month though Easypaisa retailers. Now, secured by biometrics, Easypaisa raised that limit significantly to PKR50,000 per month.
Easypaisa said the addition of a thumbprint means retailers can ensure that a customer’s Computerised National Identity Card (CNIC) is neither expired nor blocked by Pakistan’s government.
More than 20,000 out of 75,000 Easypaisa retailers are equipped and trained for biometric verification to transfer and receive funds, with more retailers being added.
“Easypaisa’s higher money transfer limits will address a growing segment of the market who want to send higher amounts, hence increase customers’ reach and trust, thus helping in tapping the true potential of branchless banking industry in Pakistan,” said Muhammad Yahya Khan, head of Easypaisa.