Orange targets teen market - Mobile World Live

Orange targets teen market

19 OCT 2016

Orange added a feature to its mobile wallet that enables French teenagers to make purchases on their phones, but with parents keeping control over the budget.

The offer, called Orange Cash Jeune, is aimed at teens up to 18 years of age.

Teenagers use their smartphones and other devices to shop online, and would like to do the same in stores, rather than using cash, said Orange.

Yet many kids do not have a bank account or payment card. This new feature on Orange Cash aims to fill that gap.

To open an account, parents or legal guardians sign up over the web for Orange Cash and install the app on their children’s smartphone. Via the web, parents control the budget, which has a real-time overview of expenses. The financial administration is managed through the parent’s own Orange Cash account.

The service was developed with German vendor Wirecard. Orange Cash was launched in October 2015.

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Richard Handford

Richard is the editor of Mobile World Live’s money channel and a contributor to the daily news service. He is an experienced technology and business journalist who previously worked as a freelancer for many publications over the last decade including...

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