Mastercard said an upgrade to its Masterpass service means it is the first payments network to support a combination of in-app, online and now in-store contactless payments.
Banks will be able to integrate the service into their mobile banking apps, said the card giant. The upgraded Masterpass is launched today in the US, and will be available in the UK next year.
“Tens of millions” of cardholders in the US will be the first to use the service later this month, the company said.
Europe and the Middle East/Africa will be the next markets where the new Masterpass service will be live, by the end of 2016. It will continue to rollout in North America, Europe, Latin America and the Caribbean, Middle East & Africa and Asia Pacific throughout 2017.
The card giant is also introducing a new brand identity, designed to be “simpler, more modern and relevant for the digital world”.
The brand identity starts with a new brand mark. MasterCard is now Mastercard. From autumn, the new branding will be incorporated on all Mastercard products, communications and experiences, including Masterpass.