Groupon makes further push into mobile payments - Mobile World Live

Groupon makes further push into mobile payments

10 OCT 2012

Daily deals firm Groupon is increasing its involvement in the payments market with the launch of an iPad-based point-of-sale system designed for restaurants, bars and cafes. The system, which is called Breadcrumb, is now available nationally in the US, following a trial in New York.

The system is made up of Groupon’s own app, as well as a credit card reader, cash drawer, printer, router, wireless access as well as the Apple device and a stand for it. Prices start at US$99 per month for an outlet using a single iPad, although this price does not include hardware. Groupon has built this launch on its acquisition of start-up Breadcrumb in May this year.

The move also reflects Groupon’s eagerness to establish a presence in the payments market. This announcement comes several weeks after it launched a service called Groupon Payments that enables merchants to accept payments by swiping a debit or credit card through a reader attached to an iPhone or iPod touch. As well as being an iPad-focused product, Breadcumb is different from Groupon’s previous announcement because it is targeted at the hospitality sector rather than merchants in general.

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Richard Handford

Richard is the editor of Mobile World Live’s money channel and a contributor to the daily news service. He is an experienced technology and business journalist who previously worked as a freelancer for many publications over the last decade including...

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