English Premier League club trials mobile loyalty, couponing

English Premier League club trials mobile loyalty, couponing

22 APR 2013

An unnamed football club in the English Premier League is trialling a branded digital wallet which allows supporters to download mobile coupons to use within the club’s stadium, as well as collect loyalty points, place offline bets and view club-related content.

The trial was revealed by vendor Zergo in a trading update that also mentioned a number of other contracts it has won.

The club, which was the only client not named, will continue with its mobile coupon trial for the rest of the 2012/13 season before a full deployment in 2013/14.

Other Zergo clients include the Compass Group, Trinity College Dublin and University College Dublin. Zergo also said it will begin a second phase of its rollout with O2 Ireland which will offer a loyalty programme where users collect points at participating merchants.

Author

Richard Handford

Richard is the editor of Mobile World Live’s money channel and a contributor to the daily news service. He is an experienced technology and business journalist who previously worked as a freelancer for many publications over the last decade including...

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