Pakistan’s mobile money provider Easypaisa, a joint venture between Tameer Microfinance Bank and Telenor Pakistan, is to distribute funds from the government to displaced people in the province of Khyber-Pakhtunkhwa.
The money firm is working with the government’s regional disaster management authority to disburse PKR 33,000 ($330) to each of the 50,000 registered ‘temporarily displaced persons’. The funds can be collected from any of the 5,600 Easypaisa shops in the region, or from a 1Link ATM.
The recipients, who have had to leave their homes due to an army operation in the region against insurgents, will also receive SIMs, Easypaisa mobile accounts and ATM cards.
Easypaisa, launched in 2009, claims to be the financial service with the most outlets in the country, 50,000-plus shops in 800 cities, attracting six million users every month.
Its life insurance scheme surpassed 250,000 subscribers in December.