A massive funding round will enable payment firm Adyen to expand geographically and capitalise on the various channels it serves.

The $250 million round was led by General Atlantic and also had participation from Temasek, Index Ventures and Felicis Ventures.

Adyen enables merchants to accept payment from customers almost anywhere in the world, whether online, on a mobile device or in-store.

As Techcrunch pointed out, the firm previously only raised a total of $16 million, with the last round in 2011, an indication of how its outlook has changed. Its annual increase in payment transaction volume and revenue has been 100 per cent, the firm said.

CEO Pieter van der Does (pictured) is seeing demand across the following sectors: retail, travel, gaming, advertising, transport and social media. “Adyen has built a 21st century payment platform that is far ahead of the competition,” he said.

The firm will use the investment to expand further, particularly in North America and Asia Pacific markets. It also wants to build tools to capitalise on what it terms the omni-channel opportunity — serving customers not just on their PCs and mobile devices but also in-store.