Identive, a provider of secure identification solutions, has won two new bumper contracts for the shipment of four million NFC tags in total.

One order is for three million NFC Type 2 tags for a mobile retail application in France. Another is for one million NFC TOM (Tag on Metal) phone stickers to enable a banking and payment project in Africa.

Identive says 800,000 of the NFC tags – and all of the NFC stickers – are scheduled to ship during the current quarter.

In separate news, Identive has announced that a “leading European MVNO” is using the firm’s TagTrail service “to drive innovative mobile marketing campaigns in Germany”.

Tagtrail is Identive’s cloud-based mobile services platform that lets organisations deliver personalised content and services to consumers’ mobile devices via NFC and QR code interactions – as well as update their mobile campaigns based on real-time engagement analytics.

“With an estimated 270 million NFC-enabled phones and tablets projected to ship to consumers this year alone, we are seeing more frequent and larger NFC projects being initiated all around the world,” said David Holmes, Identive’s vice president of NFC and mobility solutions.

“Users are gaining experience with NFC applications and companies of all sorts are recognising that NFC technology can help them deliver a mobile experience for their customers that is convenient and fun. As a result, we are benefiting from the wider market trends with an increasing number of high volume orders.”