Apple Pay to launch on mobile websites – report - Mobile World Live

Apple Pay to launch on mobile websites – report

24 MAR 2016

Apple is planning to expand its payments service to mobile websites later this year, according to Re/Code.

Apple Pay, which is currently accessible on apps and physical stores, could soon be made available to shoppers using the Safari browser on iPhones and iPads that have TouchID fingerprint technology.

Re/Code sources said the company is already telling potential partners that the expansion to websites will be ready ahead of this year’s holiday season, with an announcement possible at its conference for software developers, WWDC, which is usually held in June.

Apple has also reportedly considered making the service available on its desktops and laptops.

Re/Code notes that more than half of online retail purchases do occur on desktop and laptop computers, but claims popularity of purchases on mobile devices is beginning to grow.

The report also cites a study from internet analytics firm comScore, which said retailers in aggregate saw nearly 9.8 billion visits to their mobile websites during last year’s holiday season, compared to 8.1 billion through mobile apps.

The move would pit Apple Pay directly against PayPal, which currently operates a popular payment alternative for retail sites, and also offers a mobile payment service for websites and apps called One Touch used by more than 250 of the top 500 retailers. PayPal also recently gave new momentum to its presence in physical stores by backing NFC technology.

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Kavit Majithia

Kavit joined Mobile World Live in May 2015 as Content Editor. He started his journalism career at the Press Association before joining Euromoney’s graduate scheme in April 2010. Read More >>

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