Mobile health faces “a lack of consumer understanding” in the UK – study – Mobile World Live

Mobile health faces “a lack of consumer understanding” in the UK – study

23 DEC 2013

A new study by law firm Pinsent Masons said the adoption of mobile health in the UK is being held back by a low awareness among the public.

An online survey of more than 2,000 adults by YouGov found “a lack of consumer understanding is acting as a major barrier to the development of mHealth products and services, which include everything from booking medical appointments on mobile to monitoring chronic conditions such as diabetes”.

Before being given a definition of mobile health, the majority (73 per cent) of respondents didn’t know what it meant, and when it was explained 90 per cent stated they have never used a mobile health service, despite being given examples such as popular fitness apps

The survey also suggests that the NHS will need to play a central role in any successful take-up of mobile health, given the trust invested in the organisation by the public.

Interestingly, despite substantial coverage in the media of privacy issues, a significant majority (62 per cent) of respondents suggested they were unconcerned about the privacy of their medical data.


Richard Handford

Richard is the editor of Mobile World Live’s money channel and a contributor to the daily news service. He is an experienced technology and business journalist who previously worked as a freelancer for many publications over the last decade including...

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