Microsoft unveils “most affordable” Lumias – Mobile World Live

Microsoft unveils “most affordable” Lumias

14 JAN 2015

Microsoft unveiled what it described as “the most affordable Lumia devices to date”, in the shape of Lumia 435 (pictured) and Lumia 532.

The move comes as the company seems to be focusing the lion’s share of its smartphone efforts at the entry level, rather than in the competitive high-end space – a market where numerous vendors have struggled.

In a statement, Microsoft said that the two new products “provide a balance of features and power”, as users look to upgrade from feature phones to smartphones.

Lumia 435 is described as “the first 400 series Lumia”, while Lumia 532 is a “powerful quad-core smartphone that builds on the success of the Lumia 530” – a device hailed as the first sub-$100 Lumia when it launched.

Upgrades over the 530 include a front-facing camera and a memory increase.

“With the Lumia 435 and Lumia 532, we’ve realised our goal of creating the most affordable Lumia devices to date, opening up the opportunity to reach those people who are buying a smartphone for the very first time,” said Jo Harlow, corporate VP for phones at Microsoft.

Lumia 435 has a 4-inch WVGA screen, is powered by a 1.2 GHz dualcore processor, has 1GB of RAM and 8GB of ROM (with MicroSD expansion slot). It has 2MP main and VGA front cameras.

Lumia 532 has a 4-inch WVGA screen, is powered by a 1.2 GHz quadcore processor, has 1GB of RAM and 8GB of ROM (with MicroSD expansion slot). It has 5MP rear and VGA front cameras.

The devices will begin rolling out to key markets in Europe, APAC and IMEA in February, with both available in single and dual-SIM variants.

While pricing will vary by market and operator, pricing for Lumia 435 is around €69 before taxes and subsidies, while Lumia 532 is around €79.

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Steve Costello

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