M1 launches app subscription service - Mobile World Live

M1 launches app subscription service

04 NOV 2013

Singapore operator M1 is to launch a mobile app subscription service, in a move that could create a steady revenue stream for the operator by tempting users away from the traditional app stores.

The All You Can App service will offer more than 800 Android games and apps to M1 customers for SGD5.35 ($4.31) per month, starting on 8 November. The subscription fee will be added to phone bills.

Games due to appear on the service include Fruit Ninja: Puss in Boots and Runtastic Pro, which users will be able to download to as many as three Android devices.

To mark the launch, M1 customers will have a seven-day free trail of the service, including a free download of an Electronics Arts game, such as Plants vs Zombies and Bejewelled 2.

M1 is working with subscription app store provider Mobiroo to put the service in place.

Verizon Wireless launched a mobile games subscription service for Android based on technology provided by GameTanium back in July 2012. South Korea’s KT launched a similar offering with the same partner shortly after.

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Tim Ferguson

Tim joined Mobile World Live in August 2011 and works across all channels, with a particular focus on apps. He came to the GSMA with five years of tech journalism experience, having started his career as a reporter... More

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