ZTE aims for top five handset spot - Mobile World Live

ZTE aims for top five handset spot

02 NOV 2009

ZTE, China’s largest handset manufacturer, has reportedly set itself the target of becoming one of the world’s top five mobile phone vendors within the next three years. According to the South China Morning Post, the company, currently ranked sixth in global market-share, aims to increase annual shipments from 50 million units to 100 million units in 2010. These latest statements follow reports in April that ZTE is aiming to increase the proportion of revenue contributed by its handset division. The company is stronger in network infrastructure; according to EJL Wireless Research, ZTE dominated the mobile basestation market in Q2 this year, winning 31 percent of all contracts worldwide.

Securing the number five handset spot would see ZTE overtake current fifth-placed player Sony Ericsson, which has 8.2 percent of the market according to CCS Insight. Nokia had a dominant 40.9 percent market share in Q2, Samsung was in second-place with 15.3 percent, Motorola was third with 9.4 percent and LG was a close fourth with 9.3 percent. “We want to be a first-tier phone-maker as soon as possible,” Xiong Hui, ZTE’s VP of handset marketing, told the South China Morning Post. “But the target could be achieved sooner if our competitors lost market-share faster.” ZTE has previously been linked to a potential acquisition of Motorola’s handset unit.

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