From the Mobile Money Exchange Zambia profile page

To understand the current landscape and potential for growth in mobile money in Zambia, Paul Leishman and Seema Desai visited Lusaka in April 2009. Given the well documented scale that has been achieved by M-PESA in nearby Kenya, we had a particular interest in gauging the potential for success in Zambia. By spending time with the Bank of Zambia as well as two market incumbents – Celpay and Mobile Transactions Zambia Limited, we gained a thorough understanding of the commercial and regulatory environment. In short, we found that the Zambian regulators are relatively open to new models and are eager to learn from other countries in pursuit of their goal of banking the unbanked at an affordable cost. There is a high degree of commercial activity in Zambia, though it is largely concentrated in the B2B and P2B space and notably lacks amobile operator-ledmobilemoney deployment. However, with the recent debut of Mobile Transactions and the Celpay decision to target the P2P space, mobile money at the base of the pyramid is set to become an area of focus. This case study presents the marketing, distribution, technology, and business models of Celpay and Mobile Transactions – the two deployments most relevant to banking the unbanked. It also provides an overview of the regulatory and market conditions that will contribute to the speed of mobile money adoption in Zambia.

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