Yu Cash has partnered with start up called Heart of the City who are promoting online remittances to Kenya from the UK and the US. The released pricing seems to be around $6 – 10 USD for any remittance amount, subject to compliance controls. Heart of the City are looking to capture a share of the estimated $46 million US dollars a year received in Kenya.

This is a great move for Yu Cash, Essar’s Kenyan mobile money deployment. Remittances are an important revenue stream to build commercial success on a mobile money platform and bring the additional benefit of providing consumers with cash in the system which they can then utilise the services offered by the mobile money platform.

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