LIVE FROM GSMA MOBILE MONEY SUMMIT 2011: US payments giant Western Union and Maxis, Malaysia’s largest operator, yesterday updated delegates on a joint international remittances venture. Soft launched in June 2010, the scheme allows Maxis’ mobile money customers to remit money to Western Union’s 445,000 global cash agent locations. “We’re in a learning mode, sharing our brands, and co-marketing,” said Western Union’s Gregg Marshall. The two partners said they were currently focusing on promoting the service to Maxis’ dealer network. “Selling remittance is not like selling airtime,” said Maxis’ Cynthia Yeo. “We needed to select the right dealers and build dealer buy-in.”