What makes a Successful Mobile Money Implementation? Learnings from M-PESA in Kenya and Tanzania - Mobile World Live

What makes a Successful Mobile Money Implementation? Learnings from M-PESA in Kenya and Tanzania

26 MAY 2010

Published by: GSM Association

This review considers the differences between the adoption rates of M-PESA in Kenya and Tanzania and tries to highlight some of the reasons that the same service launched in seemingly similar countries has yielded such different results. This paper is intended as a discussion document for mobile network operators considering launching a mobile money service.

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