Vodafone Spain set to reintroduce handset subsidies - Mobile World Live

Vodafone Spain set to reintroduce handset subsidies

30 JUL 2012

ADSLZone reports that Vodafone Spain is planning to re-introduce handset subsidies for new subscribers from 1 August until mid-September, having previously reduced them in order to cut costs and increase its focus on customer retention. According to a recent Wireless Intelligence study, Vodafone Spain and market leader Movistar, which has also dropped subsidies, have lost subscribers in recent months, which was at least partially attributed to the change in handset sales policy.

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