Vodafone has launched a health service in Turkey which enables users to call or text for advice 24/7.

The operator is also offering a card on which users can securely store their health data so it is available for check-ups or in the case of an emergency.

Developed with local healthcare vendor Arti Saglik, the operator’s health service allows users to accumulate discounts towards the cost of private health services.

The service is also supported by an app and website.

Vodafone is the country’s second-largest operator and larger rival Turkcell has also shown interest in the healthcare market.