LAS VEGAS, March 26 /PRNewswire/ — INTERNATIONAL CTIA WIRELESS 2010 — Silicon Valley-based ViVOtech, the leader in Near Field Communication (NFC) mobile payments, loyalty and marketing applications and contactless readers, announced today it has been chosen to receive the 2010 Mobile Commerce Mobility Award from MobileTrax for its ViVOwallet® mobile wallet software for NFC mobile phones. The ViVOwallet was chosen as the best-in-class, feature-rich digital wallet for mobile phones enabling consumers to pay for purchases at any store with their NFC mobile phones, as well as participate in mobile promotions and loyalty programs and receive mobile coupons."ViVOtech has been a pioneer in mobile payments and its NFC wallet was chosen because it offers a function-rich, personalized experience to consumers when they go out shopping," said J. Gerry Purdy, Ph.D., principal analyst with MobileTrax. "ViVOtech’s solution allows consumers to easily download their credit or debit cards into their phones, know the balance on their cards at all times, and tap their phone to pay with a selected card."Purdy also points out that ViVOwallet’s unique features allow consumers to enjoy dynamic loyalty programs from merchants, purchase gift cards and send them to friends, request personalized coupons that can be redeemed electronically, and tap a shelf tag with their phone to find out more information about products and compare prices."ViVOwallet is the first NFC mobile phone payment system to support secure credit and debit card download and payment, the first to support multiple cards, coupon downloading from smart posters and other key functionality introduced and tested over the course of dozens of trials we’ve been following over the years," Purdy said.
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