Veteran music manager says mobile potential yet to be fulfilled – Mobile World Live

Veteran music manager says mobile potential yet to be fulfilled

06 DEC 2011

EXCLUSIVE VIDEO: Legendary music manager Peter Jenner has told Mobile World Live (MWL) that the digital music industry is still struggling to figure out how best to capitalise on the huge potential offered by mobile devices. “I don’t think that most artists have put together the fact that the mobile phone has the potential to be what the iPod was…. I still don’t think that we’ve worked out the mobile phone music business,” said Jenner in a video interview.

Jenner’s comments chime with other recent MWL video interviews with music experts (see this feature video). And Jenner certainly has the credentials to make such claims; he was Pink Floyd's first manager, and subsequently managed Syd Barrett's solo career. Jenner has also looked after T.Rex, The Clash, Ian Dury, Disposable Heroes and Billy Bragg. He's now secretary general of the International Music Managers’ Forum.

Elsewhere in the interview Jenner admits to suspicions around Spotify but does believe the service is a step in the right direction.

View the full interview here.

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Justin Springham

Justin manages the editorial content for the Mobile World Live portal and award-winning Mobile World Live TV service. In the last few years Justin has launched and grown a portfolio of premier media products, which include the Mobile World Congress...

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